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Hy-Vee Launching Fundraising Campaign For American Red Cross

October 10, 2024 Steve Schwaller

(West Des Moines)– A Midwestern grocery store chain is starting a fundraising campaign for the American Red Cross.

Starting today, Hy-Vee will begin allowing customers to round up their purchases to the nearest dollar at all stores, including Dollar Fresh Markets and Fast & Fresh locations. All donations will go to the American Red Cross to help with current disaster relief efforts. The campaign will continue through October 25th.

Hy-Vee operates more than 240 stores in eight states.