(Estherville)– Estherville residents are being asked for their input as the community develops a brand to assist in marketing the city to visitors, residents and businesses.
The firm North Star Destination Strategies has been retained to assist in the process. CEO Don McEachern says they’re seeking comments from citizens as to what they think it is that makes Estherville special to them.
McEachern says a community-wide on-line survey has been put together to assist in the process. It can be found at www.estherville.org. Paper surveys are also available at the Estherville Public Library and the Estherville Chamber of Commerce office.
McEachern says his company has partnered with more than 100 cities in more than 20 state nationwide in putting together a branding strategy. He says community insights are vital to the process.
Those wanting more information about Estherville’s branding initiative should contact the Chamber of Commerce at 362-3541. More information about North Star Destination Strategies is available on-line at www.northstarideas.com.
